Tsidylo Iryna Igorivna, Tsidylo Khrystyna Ivanivna />
Message, meaning and information are completely different concepts. How we recognize these messages, their meaning, and associations that are associated with them depend on our learned meaning and cultural interpretations, as well as on the systems and agreements within which they exist. It is the understanding of this process that largely forms the basis of graphic design. In the 19th century, the American philosopher Charles Sanders Peirce (1839- 1914) proposed the word semiotics. He believed that signs take the form of words, images, sounds, smells, tastes, actions or objects. However, they are essentially meaningless when no meaning is assigned to them. The Swiss linguist Ferdinand de Saussure also formulated the assumption that words have no other meaning than the one we give them. According to de Saussure, a sign consists of two parts - "signification" and "signified". Only from the combination of both parts do we get a "sign". For example, if we drew sneakers, then this is what is represented, which can be called marked.